As a consumer, you should be able to purchase products with peace of mind and assurance that the company’s advertising claims and descriptions are trustworthy. Regrettably, many consumers purchase products in reliance on the marketing and advertising practices of a corporation or business, only to find out that they were false. When consumers are duped into believing advertising that is not true, the business must be held accountable.
Companies may use false advertising and deceptive marketing in order to attract customers and increase sales. Common examples of prohibited false advertising and deceptive marketing include false promises, failure to disclose important information and deceptive labeling. When this happens, the consumers’ reasonable trust and reliance is betrayed, and they are entitled to recover compensation for the business’ violation.